World Marrow Donor Day is a global celebration, held on the third Saturday every September, where all donors are thanked for their willingness to donate. The SABMR marked the occasion with multiple campaigns: Groote Schuur Hospital, our ‘home’, was lit up in turquoise, our brand colour, for the two weeks surrounding World Marrow Donor Day. Besides media coverage, a dedicated website page and a microsite, we organised a festive ‘cake-off’ with Groote Schuur Hospital staff, and a PSI Global Challenge with PSI CRO (Centurion), to encourage their staff to register as donors. Three influencers spread our message during September: rugby captain Siya Kolisi, personality Siv Ngesi and radio presented Reinhard Ludick. Also, ‘Bikers for Bone Marrow’ was held on Sunday 16 September 2018: the Cape Town Motorcycle Club, who first became involved with the SABMR in 1996 when a club member was diagnosed with leukaemia, held a 200km drive to scenic Grabouw to spread awareness, riders and bikes decked out in the WMDD and SABMR signature turquoise ribbons.
The Originality Prize was won by the Romanian registry, Registrul National al Donatorilor Voluntari de Celule Stem Hematopoietice, for their moving outdoor light display: view it here; and the Incentive Prize was won by Canadian Blood Services for their ‘Click, click, CAPE!’ campaign. SABMR took the Grand Prize for our multi-faceted campaign.
This year, World Marrow Donor Day will be held on Saturday 21 September. See our website and Facebook page for details of our forthcoming campaign.